Founded in 2009 – but drawing on over 50 years’ of experience – Howdo Research primarily provides research expertise in the food & drink sector.  However, we have considerable experience in a whole host of sectors.

Having spent many years working for agencies with TLAs (Three Letter Acronyms), we were determined that, if we were to launch a company, we'd want its name to sum up what the company really stands for without having to resort to the cliché ’ it stands for good research’.

We're all about answering your questions: How do I know if my new idea has legs? How do I understand its audience?  How do I make it stand out? From the start of the product life cycle through to successful launch and ongoing measurement, we can be on hand to offer professional, cost-effective and informed guidance.

Moreover, ‘Howdo’ is our favourite greeting. Granted we're not locals - but you wouldn't call a company "Wotcha", "Ayup" or - in our local vernacular - "Grunt", would you??




Simon Cheshire, our MD, has been working in the research industry since 1993 and has held senior positions at GfK-NOP, Continental Research and, most recently, JRA Research. A hugely experienced hands-on researcher, Simon has undertaken projects of wildly differing natures for a vast array of clients but, over the last 5-6 years, has focused primarily on research in the food and drink and experiential arenas. Away from work, Simon indulges in a quiet life of sitting down and standing up in rural Bedfordshire, interspersed with the odd round of golf, the occasional game of cricket, sporadic tending of his unruly garden and an unwavering passion for Luton Town Football Club.



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Philip Malivoire is a former Director at GfK NOP with 30 years' experience in market research.

Over the years, Philip has built up an enviable portfolio of experience in all types of market research projects. One expertise lies in the field of legal research, a subject you can read more about elsewhere on the site. This has seen him provide dozens of expert witness reports and give evidence in court on numerous occasions.

Away from work, aside from rejoicing in having the 'most-like-a-baddie-in-Harry-Potter' surname in the company, Philip lives on the Blackheath / Greenwich borders and enjoys cycling, vegetarian cooking, being resolutely left-handed and the various joys associated with being a Dad to children aged 20, 18 and 16.




Jayne Evans, Senior Consultant, has been in the market research industry for more than 10 years. In addition to being Howdo’s mystery shopping expert, Jayne provides support on other qualitative and quantitative projects. Away from work, she enjoys cooking and baking, with cupcakes being her speciality! She is also involved in organising and hosting charity events in her village, as well as providing moral (and edible) support to her husband, Paul, an avid cyclist.